It is a chocoholic's dream. Not only can they indulge in their favourite treat, but they can also say, honestly, that it is doing them good. "Mental Balance Chocolate Gaba" is not just any chocolate, however. It is one of a number of products being pushed in the food industry's latest marketing hype: mood foods.
Britain's obsession with life-enhancing, health-promoting foods generates more than £1bn annually, with the market for anti-carcinogenic, macrobiotic, lifestyle foods reaching near saturation point - Mintel, a market research company, estimates sales to have been worth £1.1bn up to 2006, having grown 143 per cent since the start of the decade.
The focus has been on the physical benefits of food and nutrition supplements. Now firms are changing their marketing strategies to "mood foods".The market for foods containing omega-3 is worth £67m. Read more on mood foods