For the fifth year in a row, Reader’s Digest readers have rated chocolate manufacturer, Cadbury the most trusted brand in both Australia and New Zealand.
At a time when governments are worrying about rising obesity, the New Zealand public voted Cadbury the most trusted brand, closely followed by Tip Top, an ice cream manufacturer. In Australia, Cadbury also won for the fifth year in a row.
Reader’s Digest says
It helps that chocolate is one of our most-loved products; a reliably available instant mood lifter.
They go on to add that Cadbury has a solid reputation during its 86 years in Australia for keeping its promises to consumers.
According to social commentator Bernard Salt, it's not always rational - people are emotionally attached to trusted brands. "Curled upon a cold night with a glass of wine and a Cadbury chocolate, you feel great."
Other brands that rated highly in New Zealand include Panadol and whitegoods manufacturer Fisher & Paykel.
The poll gives readers a list of brands to rank, which includes “healthy” brands but it seems Reader’s Digest readers love their junk food.
What do you think about the love affair we have with chocolate Down Under?
3 comments:
I like chocolate but I'd never rate it my most trusted brand. How weird is that?
I loved eating chocolates. And yes cadbury is good. But I agree with jane I don't rate it according to my trusted brand.
Chocolates!!! I am most familiar with Cadbury so I guess I can rate it as my trusted brand.
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